I'm not just a designer. I'm a disruptor, a builder, and a breaker. I was born with an intense fear of mediocrity, a fear that burns deep in my heart every single day. It's a constant push forward, to stop dreaming and start doing, to bring my curiosities to life. I've realised that by simply doing something consistently, even for as little as a week, you can surpass 99% of people around you. This simple truth has shaped my life. Everyone starts as a beginner, and nothing is inherently impossible. No degree, no higher education needed. No challenge is too big to stifle that flame.

Design, for me, is a battle. A battle between perfection and imperfection, between "good enough" and "not perfect enough." But this battle is what drives me forward. Each year, I look back at my work and marvel at how far I've come. Sometimes I cringe, but mostly, I'm proud. Proud that I've evolved, that I've pushed through dull moments and creative blocks. Because as long as I'm moving forward, I'm improving. And that's what leads to innovation, a place where others draw inspiration, a place earned through thousands of hidden hours of internal struggle over a vision that's never truly finished.

I reject the idea that design is a tool for decoration. Design is a weapon. It's a way to challenge norms, provoke thought, and push boundaries. It's a way to win hearts, to stand out, to exude excellence. Form complements function, and when you nail both, you create something truly powerful, something that moves people.

Take Apple, for example. Their success isn't just about their technology, it's about their design. Every product, every interface, every detail is crafted to evoke emotion and create a connection. They've mastered the balance of form and function, and in doing so, they've built one of the most valuable companies in the world. That's the power of design. It's not just about how something looks, it's about how it makes you feel.

Humans act on emotion more than we realise, and that's why I believe design is so impactful. It taps into something primal, evoking brand-tied emotion in its most brutal form.

I dropped out of school at 17. I had no idea what I wanted to do. School didn't make sense to me, it felt impractical, like a waste of time when I could be progressing in life and finding my path. Out of necessity, I started a carpentry apprenticeship. But as I looked around at the men who had been doing it for 30+ years, I saw a future I couldn't accept. Most of them were unhappy, worn out, or drowning in alcohol. That possibility terrified me. I had to do something else.

Instead of surrendering to that life, I white-knuckled my way through the apprenticeship, getting my certification a year early. Then I took a leap. I left a stable, decent-paying job in a country town and started experimenting. While my friends went to university or stayed in the trades, I worked a sh*tty restaurant job so I could have more time to teach myself new skills. I explored, I failed, and I learned. Eventually, all of that experimentation led me here, building an automation, optimisation, design, and development studio as a one-man team.

This year I took a huge bet on myself, everything I've done, all the risks, the relentless learning, the rejection of normalcy, has come together. My journey has led me to this exact point, not by design but by the nature of my insatiable curiosity. As a result, my studio is near ready to launch, and the amalgamation of exploration has me hungry and ready for something great.

But even when everything I've worked for comes together, I won't stop. I can't stop. I'm relentless. I will always build, design, and dream of amazing new things. Fuelled by the fear of mediocrity, this is who I am. This is what I do.

If you've read this, thank you for taking the time. I hope to one day surround myself with like-minded people who share this same drive to create, disrupt, and innovate.